I recently had the pleasure of working with Ed Griffiths (Creative Director) and his team at Jedco, the highly regarded Product Design firm originally set up by John Elson back in 1984.

Ed Griffiths joined the firm in 2003 then became majority shareholder in 2010. John is still involved but Ed is leading the business day-to-day with the help of a small team.

Ed and John approached me mid-2019 to help them; clarify their Objectives and Strategy for the business, to review and develop their Positioning and to provide ideas and direction into their Marketing Planning going forward.

Working with their budget, I proposed and scheduled a programme of work which I led them through over a 3-month contract, and delivered my observations and recommendations between Aug-Nov 2019. 2020 arrived along with Covid-19 and caused some delays to our plan, however, Jedco applied my Positioning recommendations into this new website which was launched in 2021. 

Ed kindly wrote the following to reflect his experience of working with me: 

“We have worked with several business consultants over the years, but Simon is by far the most effective. His key strength is that he understands the design industry, so his input is appropriately tailored to our needs. Simon works in a methodical manner, getting to know his clients well before providing advice. His ongoing support is a valuable resource that our business can call upon when required“

Ed Griffiths – Creative Director, Jedco Product Design

Image: In 2020, Jedco’s design for the Firepod outdoor pizza oven (shown above) was tested, reviewed and ranked No.1 and awarded the coveted Best Buy status by T3 Magazine, the UK’s leading tech and gadget magazine.