Role Model #5 – Drift

Drift CEO David Cancel

How has Drift – a web-based, live-chat tool for salespeople and marketers – managed to differentiate itself in a challenging environment? A thought-provoking article on Medium by Andy Raskin for any business operating in a market crowded with similar offerings….i.e. design agencies (and their clients?). Leverage these 5 elements to; shape your compelling strategic story, differentiate your offer and achieve breakout success.


How to use email marketing effectively


I’ve always proposed and used carefully targeted email marketing for clients, and still believe that (handled correctly) it remains one of the most effective ways to make meaningful connections. This Marketing Week article explores how email marketing is undergoing something of a “rebirth” as brands explore increasingly sophisticated ways to reach consumers and drive ROI.  


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