How has Drift – a web-based, live-chat tool for salespeople and marketers – managed to differentiate itself in a challenging environment? A thought-provoking article on Medium by Andy Raskin for any business operating in a market crowded with similar offerings….i.e. design agencies (and their clients?). Leverage these 5 elements to; shape your compelling strategic story, differentiate your offer and achieve breakout success.
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I’ve always proposed and used carefully targeted email marketing for clients, and still believe that (handled correctly) it remains one of the most effective ways to make meaningful connections. This Marketing Week article explores how email marketing is undergoing something of a “rebirth” as brands explore increasingly sophisticated ways to reach consumers and drive ROI.
...Abbey National, Mazda, Hyundai, GM Daewoo, RNID, Anglia Ruskin University, International Fund for Animal Welfare, Clerkenwell Green Association, Odgers Ray & Benrdtson, Green Alliance, Broadleaf, The Corps, Global Action Plan, Martek Marine, ActionAid, Age Concern, Goldsmiths University, NATFHE, Network Rail, Cadogan Tate, Lombok, Community Service Volunteers, Lansons Communications PR, Phipps PR, National Benevolent Fund for the Aged, London Borough of Sutton, Resource Alliance, Alternative Flooring, Parliamentary and Health Service Ombudsman, Earthwatch Institute, Sky, Channel 4, Associated Press Television News, Ambition PR, redhead PR, MTV Networks Europe, Plantlife International, EMAP Advertising, Alma Home, Oliver Burns Interiors, Attenborough Saffron PR, ICAS PR,...
