Articulating where and how we add value


Value creation is the primary aim of any business entity and arguably the single most important communication of ourselves. Yet many creative firms struggle with understanding for themselves and clearly defining the value of what they do for clients. Akin to my piece on Positioning oneself as an Expert, in which I question whether being an ‘expert’ is something that one should declare of oneself, should we be defining our own value? Obvious maybe, but our true value is often revealed and most truthfully told by our clients and customers through authentic testimonials and reviews. After all, they have the experiences...