Shaping stove brand Future Fires for future growth


Not all my work is with designers. In 2016, through a design industry contact, I was invited to handle a ‘client-side’ project. In this case, a repositioning and business development exercise for an SME that was struggling to grow. The journey is not a short one, but the story so far is outlined below. Background I was referred by leading British furniture designer Simon Pengelly to a UK manufacturer (Gen-Fab) of contemporary wood burning stoves (Future Fires) in South Yorkshire. Simon had previously designed three stoves to help establish the Future Fires brand around 2009, and mentioned that the business...