I’ve just managed to look at the 6th annual report on What Clients Think 2019-20 launched in late November by Up to the Light in association with the DBA. It presents the findings of 525 interviews conducted with clients of design agencies, and aims to monitor the health of client/agency relationships. It’s probably the closest you’ll get to getting inside the head of your clients – and prospective clients – and finding out what they really think about you. The findings make compelling reading.   If you’ve been following these reports for several years now, as I have, you’ll also get a sense of deja vu. Many...