Right now, creative firms are busy gaining clarity and being proactive on how they address the challenges of the coming months. Having a clear strategy for survival is essential for many. I’m seeing and directly involved in the significant impact of Coronavirus on one of my clients. In recent months we’ve been gearing the business for expansion and suddenly we are in survival mode, busy reviewing, rapidly planning and acting on decisions to ensure the business stays afloat. We’re forming a plan of action that ensures operational continuity at a sustainable cost to the business, whilst thinking how we can be constructive and proactive...
