Defining roles

Based on the nature of my work since 2002, I define myself today as being three things to design firms – a consultant, a mentor and a coach. In doing so, design firms (and brands) sometimes ask me to clarify the differences in these roles, so here’s a simple description for each which may well be obvious to most but useful to some. Consulting – a consultant is someone accomplished and experienced in their field, offering a great deal of knowledge or skill in a particular area, that is called upon for professional, specialist or technical advice and/or opinions. Essentially, they...

Repositioning wood burning stove maker Future Fires as ‘beautifully contemporary’

Proud to share fruits of my labour since Sep 2016…http://www.futurefires.co.uk Special thanks to; Simon Pengelly for the referral, to Darrell at Future Fires for asking me to review their needs and lead a repositioning project and to the super-talented team I put together – Lewie, Barnaby, Simon, Lorri and Paul – who deserve so much credit for making the project come to life! A thoroughly enjoyable and rewarding experience for me to get back to running a project like this for a client brand. Who’s next…?

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