Design Week | Opinion | 16 January 2003 How do design consultancy owners address the conundrum of new business development in such an expansive industry? There were 3000 design consultancies in 1998 and five years on, this figure is fast approaching 5000. The more competitive the market is, the more compelling and distinctive the new business proposition must become. Unknowingly perhaps, many design consultancies are just paying lip service to defining their competitive advantages and invariably fail to differentiate themselves from rival consultancies in any meaningful way. The irony here is a painfully familiar one – design consultancy creatives spend...