Role Model #1 – Good

teer Role Models has been introduced to emphasise the importance of finding effective ways to communicate with and nurture our contacts and potential new clients on the new business journey. Nurturing in a meaningful and constructive way is a balance between the right level of contact and having something of value and relevance to share. In a time starved world, communicating brief insights on those we see in our industry that serve as role models – whether for their behaviours, actions, tools, intellectual property they create, etc – is one way of constructively expressing ourselves, communicating some value, standing out, and building positive perceptions....

Exploring your Strategic Growth options

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Like most commercial organisations, design agencies are in business to see improvements in sales and profits. But how do design firms actually approach the task of exploring their options for strategic growth, and what are the typical options that can help them frame these considerations? As a starting point, there are perhaps four strategic options to explore: Option 1 – Market Penetration (increase market share) Current services/products into current market sectors to attract more clients = Low Risk Option 2 – Product or Service Development Develop new services/products for current market sectors/clients Option 3 – Market Development Current services/products into new market...

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