new design | January-February 2003 What are the new business development conundrums for the small-to-medium-sized design consultancy? Simon Teer explains why those consultancies that embrace change and achieve real differentiation in their service proposition and new business strategy can succeed in a tough climate – and why those that don’t must face the consequences. When it comes to new business development, one thing that cannot be ignored is the significant rise in the number of consultancies that make up today’s UK design industry. More breakaways, more start-ups… and so the potential slice of new business cake begins to resemble a...