You may have noticed the extent to which organisations and brands have taken to this word ‘authentic’. I chose the word myself over the word ‘traditional’ in the positioning of my furniture venture Teer & Co.   Authentic, is a word that resonates when I browse the website of a design business I know not well called 12 Miles North. Established by two experienced people that know their way around the business of design, this is a young company that I have found myself pointing my clients towards as a great example of how to tell your story and communicate your...