Role Model #5 – Drift

Drift CEO David Cancel

How has Drift – a web-based, live-chat tool for salespeople and marketers – managed to differentiate itself in a challenging environment? A thought-provoking article on Medium by Andy Raskin for any business operating in a market crowded with similar offerings….i.e. design agencies (and their clients?). Leverage these 5 elements to; shape your compelling strategic story, differentiate your offer and achieve breakout success.

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Role Model #4 – Radley Yeldar

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Before I get to why I see Radley Yeldar (RY) as a role model agency, a quick recap on the purpose of teer Role Models… In a time starved world, communicating brief insights on those we see in our industry that serve as role models – whether for their behaviours, actions, tools, intellectual property they create, etc – is one way of constructively expressing ourselves, communicating some value, standing out, and building positive perceptions. Driven as-and-when by observations, inspiration and day-to-day experiences, teer Role Models aims to trigger thoughts and ideas and to provide useful guidance from a business development perspective. Designers may...

Role Model #3 – 12 Miles North

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You may have noticed the extent to which organisations and brands have taken to this word ‘authentic’. I chose the word myself over the word ‘traditional’ in the positioning of my furniture venture Teer & Co.   Authentic, is a word that resonates when I browse the website of a design business I know not well called 12 Miles North. Established by two experienced people that know their way around the business of design, this is a young company that I have found myself pointing my clients towards as a great example of how to tell your story and communicate your...

Role Model #2 – Anomaly

Defining succinctly who you are and what it is that makes you ‘special’ is a challenge for anyone in this industry. However, a clear positioning can deliver much-needed clarity in a time-starved world and saturated marketplace. Whether in advertising, media, research or design, those agencies that have enjoyed the most consistent success have powerful intellectual content – they’ve developed models, tools, structures and processes that demonstrate and articulate their beliefs. In making clear statements of these ideas, they not only position and differentiate themselves, they also create a culture that attracts like-minded employees and clients. A good example of how...

Role Model #1 – Good

teer Role Models has been introduced to emphasise the importance of finding effective ways to communicate with and nurture our contacts and potential new clients on the new business journey. Nurturing in a meaningful and constructive way is a balance between the right level of contact and having something of value and relevance to share. In a time starved world, communicating brief insights on those we see in our industry that serve as role models – whether for their behaviours, actions, tools, intellectual property they create, etc – is one way of constructively expressing ourselves, communicating some value, standing out, and building positive perceptions....

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