Drift CEO David Cancel

Role Model #5 – Drift

How has Drift – a web-based, live-chat tool for salespeople and marketers – managed to differentiate itself in a challenging environment?

A thought-provoking article on Medium by Andy Raskin for any business operating in a market crowded with similar offerings….i.e. design agencies (and their clients?).

Leverage these 5 elements to; shape your compelling strategic story, differentiate your offer and achieve breakout success.