Before I get to why I see Radley Yeldar (RY) as a role model agency, a quick recap on the purpose of teer Role Models… In a time starved world, communicating brief insights on those we see in our industry that serve as role models – whether for their behaviours, actions, tools, intellectual property they create, etc – is one way of constructively expressing ourselves, communicating some value, standing out, and building positive perceptions. Driven as-and-when by observations, inspiration and day-to-day experiences, teer Role Models aims to trigger thoughts and ideas and to provide useful guidance from a business development perspective. Designers may...