I recently had the pleasure of working with Ed Griffiths (Creative Director) and his team at Jedco, the highly regarded Product Design firm originally set up by John Elson back in 1984. Ed Griffiths joined the firm in 2003 then became majority shareholder in 2010. John is still involved but Ed is leading the business day-to-day with the help of a small team. Ed and John approached me mid-2019 to help them; clarify their Objectives and Strategy for the business, to review and develop their Positioning and to provide ideas and direction into their Marketing Planning going forward. Working with...