What inspired you to start your firm?


My reason and purpose (the ‘why’) for starting teer was this… I’ve worked with some great designers since the mid 80s, yet I experienced many to be somewhat ‘reactive’ in their work-behaviours outside of fee-paying client projects. I saw this as an opportunity to help them change. It gave me a reason and a purpose for starting teer – to understand their challenges and to help shape and influence behaviours that drive designers to lead a more ‘proactive’ work life. Having proactivity as the driving behavioural characteristic at the core of your agency can enable greater control of your future, and allow designers...

Stretch your thinking


Owner-founders and leaders of design agencies: For those that may be falling into the trap of narrowing your field of exploration to mostly sharing stories, thoughts and latest project news across Linkedin, Twitter, etc, in the hope a prospective new client will get in touch… Having clearly defined client- and project-fit profiles will give you clarity, foundations, a benchmark and fresh impetus for understanding and then shaping your outbound communications, marketing collateral, talks, thought pieces, presentations, etc. Think carefully about what the criteria for your perfect client- and project-fit profiles look like….we can help here. Shaping these profiles for your agency...