My reason and purpose (the ‘why’) for starting teer was this… I’ve worked with some great designers since the mid 80s, yet I experienced many to be somewhat ‘reactive’ in their work-behaviours outside of fee-paying client projects. I saw this as an opportunity to help them change. It gave me a reason and a purpose for starting teer – to understand their challenges and to help shape and influence behaviours that drive designers to lead a more ‘proactive’ work life. Having proactivity as the driving behavioural characteristic at the core of your agency can enable greater control of your future, and allow designers...
