Hyphen and Identica form collaborative partnership

My product design and development consultancy client Hyphen and brand design agency Identica have formed a collaborative partnership to proactively explore new ways of developing brands and products, both for their existing client base and to look at generating their own product and brand IP. Where existing clients of either agency are interested in exploring new areas and potential product and brand innovation, each agency will assist the other in bringing new ideas to launch. In addition the two agencies are exploring ways in which they can develop their own IP, which they will then either bring to market themselves...

Outcomes at the outset

Graphic designers are clearly stimulated by the creative process and frequently provide ‘effective design solutions’, but how often do they make a concerted effort to monitor the outcomes of their work, or provide any meaningful evidence of return on investment? Business owners and marketers on the other hand, that engage the services of graphic designers, may also be stimulated by the creative process, yet they are absolutely focused on the outcome of their investment in design. So, whilst both sides work together with the common objective of a ‘positive outcome’, it could be said they have a somewhat different focus....

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