Charities | New financial year, new approach?

As a new financial year begins for many charities, thoughts turn to the impact this recession is having on charitable giving, and the subsequent effect on strategic management, planning and marketing budgets in the run up to 2009/10 annual reporting.

The annual report can be a valuable marketing tool, and more than ever in these recessionary times, clever and careful planning can maximise the impact and value of this mandatory publication. Rather than opting for the convenience of simply commissioning a rework of last year’s structure and design format with last year’s design partner take a moment to consider the following pointers…More