The serious business of your VALUE PROPOSITION

Let’s be clear, identifying and articulating a compelling Value Proposition (VP) can be challenging work.  The ‘gold’ in your firm that defines what makes you special can be buried quite deep or in unexpected places. It may be found in your process, your behaviours or somewhere else, and demands a keen eye to know where to look and how far to dig to potentially unearth the treasure that those working in the business either simply don’t manage to find, or see clearly for themselves. VP know-how Many of you will know that a true VP will succinctly define ‘what you...

Supporting future growth at UNLTD_XYZ

IMG_1868

Now 12-months in, and having a great time working again with the very talented Jason Smith of UNLTD_XYZ. Having worked together previously between 2008-09, I was delighted to be invited to work with Jason again in a part-time consultative role across his business to further enhance best practices and help shape and implement a plan for growth. Working closely with Jason since August 2018, I focused initially with Jason on defining the business goals and objectives and necessary resources to help shape a strategy and implement a tactical plan for developing the business in specific areas of interest that also represent tangible...

Allowing imagery to speak for UNLTD_XYZ

S&M_MarbleBar_Lights_ABSTRACT

Recent work with my client UNLTD_XYZ identifying and planning a forward strategy for the business. First phase, develop the proposition and website… Key objectives: heighten perceptions of the business, and allow UNLTD_XYZ’s impressive work to speak for itself to the target audiences identified in our forward plan. Full screen imagery was a given to maximise visual impact. Light touch project statements say enough for most first time visitors who are typically gathering information and looking for inspiration. See what you think… https://www.unltd.xyz Now the real work begins!

...

Testimonial from Bharat Bhargava, Business Director at Bharat&Jean

Bharat_-2

“I had the opportunity of getting to know Simon over the past year during the DBA Twenty/Twenty mentoring programme through 2018.  We started our design practice 4 years ago. It has very much been a process of learning how to run your own business as we went along, wearing different hats on different days. The sessions with Simon were insightful and helpful especially to benchmark against other agencies through Simon’s eyes, experience and network. He helped us with a measuring tool for annual growth and shared various example models for the same. Through the course of the programme, we moved...

Stretch your thinking

igor-ovsyannykov-264511-unsplash

Owner-founders and leaders of design agencies: For those that may be falling into the trap of narrowing your field of exploration to mostly sharing stories, thoughts and latest project news across Linkedin, Twitter, etc, in the hope a prospective new client will get in touch… Having clearly defined client- and project-fit profiles will give you clarity, foundations, a benchmark and fresh impetus for understanding and then shaping your outbound communications, marketing collateral, talks, thought pieces, presentations, etc. Think carefully about what the criteria for your perfect client- and project-fit profiles look like….we can help here. Shaping these profiles for your agency...

How to use email marketing effectively

email-marketing-750

I’ve always proposed and used carefully targeted email marketing for clients, and still believe that (handled correctly) it remains one of the most effective ways to make meaningful connections. This Marketing Week article explores how email marketing is undergoing something of a “rebirth” as brands explore increasingly sophisticated ways to reach consumers and drive ROI.  

...

Shaping stove brand Future Fires for future growth

thumb_IMG_1311_1024

Not all my work is with designers. In 2016, through a design industry contact, I was invited to handle a ‘client-side’ project. In this case, a repositioning and business development exercise for an SME that was struggling to grow. The journey is not a short one, but the story so far is outlined below. Background I was referred by leading British furniture designer Simon Pengelly to a UK manufacturer (Gen-Fab) of contemporary wood burning stoves (Future Fires) in South Yorkshire. Simon had previously designed three stoves to help establish the Future Fires brand around 2009, and mentioned that the business...

Design agency owners and leaders: Lonely at the top?

Leaders_SupportingImages-02

Running a design firm can be a rewarding but sometimes lonely experience when you’re at the top. Do you have a coach or adviser to turn to and share the challenges of leadership? Someone to check in with, as and when required, that understands the business of design and how to bring out the best in design agency leaders? The tangible value derived from my external perspective can be gauged in these testimonials from some owners and leaders of firms I’ve worked with since 2003. If you could use another voice in the room to help you reflect, plan and move...

In conversation with…

Teer-1_1

I’m inviting owner-founders and leaders of small design firms to explore with me, in a 1:1 conversation, what aspect/s of your design firm could work more effectively in 2018. Why? Well as we head into Q4, it’s time to think about and plan how you shape next year. And time perhaps to review how you might gear your firm in 2018 to be more exploratory and proactive by nature across three specific client groups – your past/dormant, present and future/new clients. Sceptical, or maybe confident you have everything covered? There’s no catch, just a one-off chat during October that gets...

totop