Allowing imagery to speak for UNLTD_XYZ

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Recent work with my client UNLTD_XYZ identifying and planning a forward strategy for the business. First phase, develop the proposition and website… Key objectives: heighten perceptions of the business, and allow UNLTD_XYZ’s impressive work to speak for itself to the target audiences identified in our forward plan. Full screen imagery was a given to maximise visual impact. Light touch project statements say enough for most first time visitors who are typically gathering information and looking for inspiration. See what you think… https://www.unltd.xyz Now the real work begins!

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Testimonial from Bharat Bhargava, Business Director at Bharat&Jean

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“I had the opportunity of getting to know Simon over the past year during the DBA Twenty/Twenty mentoring programme through 2018.  We started our design practice 4 years ago. It has very much been a process of learning how to run your own business as we went along, wearing different hats on different days. The sessions with Simon were insightful and helpful especially to benchmark against other agencies through Simon’s eyes, experience and network. He helped us with a measuring tool for annual growth and shared various example models for the same. Through the course of the programme, we moved...

Stretch your thinking

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Owner-founders and leaders of design agencies: For those that may be falling into the trap of narrowing your field of exploration to mostly sharing stories, thoughts and latest project news across Linkedin, Twitter, etc, in the hope a prospective new client will get in touch… Having clearly defined client- and project-fit profiles will give you clarity, foundations, a benchmark and fresh impetus for understanding and then shaping your outbound communications, marketing collateral, talks, thought pieces, presentations, etc. Think carefully about what the criteria for your perfect client- and project-fit profiles look like….we can help here. Shaping these profiles for your agency...

How to use email marketing effectively

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I’ve always proposed and used carefully targeted email marketing for clients, and still believe that (handled correctly) it remains one of the most effective ways to make meaningful connections. This Marketing Week article explores how email marketing is undergoing something of a “rebirth” as brands explore increasingly sophisticated ways to reach consumers and drive ROI.  

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Shaping stove brand Future Fires for future growth

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Not all my work is with designers. In 2016, through a design industry contact, I was invited to handle a ‘client-side’ project. In this case, a repositioning and business development exercise for an SME that was struggling to grow. The journey is not a short one, but the story so far is outlined below. Background I was referred by leading British furniture designer Simon Pengelly to a UK manufacturer (Gen-Fab) of contemporary wood burning stoves (Future Fires) in South Yorkshire. Simon had previously designed three stoves to help establish the Future Fires brand around 2009, and mentioned that the business...

Design agency owners and leaders: Lonely at the top?

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Running a design firm can be a rewarding but sometimes lonely experience when you’re at the top. Do you have a coach or adviser to turn to and share the challenges of leadership? Someone to check in with, as and when required, that understands the business of design and how to bring out the best in design agency leaders? The tangible value derived from my external perspective can be gauged in these testimonials from some owners and leaders of firms I’ve worked with since 2003. If you could use another voice in the room to help you reflect, plan and move...

In conversation with…

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I’m inviting owner-founders and leaders of small design firms to explore with me, in a 1:1 conversation, what aspect/s of your design firm could work more effectively in 2018. Why? Well as we head into Q4, it’s time to think about and plan how you shape next year. And time perhaps to review how you might gear your firm in 2018 to be more exploratory and proactive by nature across three specific client groups – your past/dormant, present and future/new clients. Sceptical, or maybe confident you have everything covered? There’s no catch, just a one-off chat during October that gets...

Augmented Reality for my client: Future Fires

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A recent development I’ve organised for my client Future Fires – moving their beautifully contemporary wood burning stoves into the Augmented Reality space… Thinking of buying one of our wood burning stoves but having trouble imagining what it will look like in your home? Using the free Android and iPhone app Sayduck, you can now view a 3D model of our Panoramic FX1, Panoramic FX2 and Bollente stoves, in your choice of our six standard colours. Sayduck is free, easy to use, great fun and helps you instantly visualise whether our stoves will be a good fit and how they’ll look in...

Developing ‘new services’ from the inside-out

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Owners and Leaders of design firms, are you thinking about how to develop ‘new service offerings’ utilising your employed resources and expertise/knowledge pool? Employed Capabilities + New Services = Profitable New Revenue    No free thought-piece or step-by-step guide on this one. Instead, my practical experience and support for those interested in exploring the potential that may need a helping hand, like CCD….http://bit.ly/1U2bJJA

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